"The Donut Baker" serves a large range of innovative high quality donuts and other bakeries along with a menu of premium coffees and juices. The stores range from small kiosks to larger outlets with full seating capacity. The larger outlets produce the donuts fresh at the store level, and then distribute them to smaller non-production units.
"The Donut Baker" mixes up its proprietary dough on site and goes through several dough batches daily to assure it is mixed to perfection. Its bakers are extensively trained to produce consistently incredibly tasting donuts that are only served fresh. Donuts that have not sold within 8 hours of being produced are thrown away.
"The Donut Baker" aims to build a strong emotional connection of trust and affinity with customers by producing and serving on a daily basis a wide range of consistent high quality gourmet donuts and coffee for customers to enjoy.